Can we connect the calculator to our CRM or email marketing platform?

Yes, we can integrate the calculator with most major CRMs (like HubSpot or Salesforce) and marketing platforms. This allows you to collect user data, trigger follow-ups, and segment leads automatically - helping your team convert faster and more efficiently.

Can we use our own data or Excel logic?

Absolutely. If you have a spreadsheet model or internal logic already built, we can translate that into a clean, user-facing interface. Your data stays accurate, but the presentation becomes intuitive and professional across devices.

Will it work well on mobile and tablets?

Yes. We design everything to be fully responsive from the start. That means users on mobile devices get the same clear, fast experience - especially important when users are doing early research from their phones.

Can the calculator be embedded on our current website?

Yes, we can either build the tool directly into your site or deliver it as an embeddable module (like via iframe or JavaScript snippet). It’ll be styled to match your existing design system for a seamless look.

What if we want to update the logic later?

No problem. We build calculators in a modular way so updates are simple. Whether it's adjusting formulas or adding new inputs, we ensure it's easy for us - or your team - to update the tool when needed.

Will users be able to save their results or receive them?

Yes, we can allow users to receive their results in a downloadable or shareable format. This also helps you capture leads, as people are more likely to share their details to save their estimates.

Can we track how users interact with the calculator?

Definitely. We can set up tracking using Google Analytics or other analytics tools. You’ll get data on input usage, completion rates, and drop-off points - giving you valuable insights for marketing and future improvements.

PROJECT

Development of custom online calculators for real estate subdivision and investment analysis

Creation of 3 custom online calculators, Responsive frontend development, JavaScript/JQuery-based calculation, Email results functionality, Mailchimp integration, PHP backend with PHPMailer, Styling and UX adjustments, Multiple rounds of revisions and support

Industry: Real estate
Location: Australia
Delivery time: 4 weeks
Technologies: HTML, CSS
Rated: 5/5

1 month

Summary

Problem

Clients needed help understanding property subdivision outcomes.

Solution

2410 built interactive calculators tailored to user input.

Result

Users could easily evaluate feasibility, leading to more qualified leads.

Client story

Unlock Your Block, a subdivision and building specialist, wanted to make the complex process of property subdivision more understandable for their clients.

They partnered with 2410 to develop interactive calculators that visually matched their website and helped guide users through key financial decisions.

These tools provided instant feedback, helping property owners make better-informed choices before reaching out - creating a smoother, more transparent customer experience.

Project overview

Unlock Your Block, a leader in property subdivision and development, sought to enhance their online resources to better serve clients exploring subdivision opportunities.

In partnership with 2410, they embarked on a project to create interactive, user-friendly calculators tailored to the needs of property owners.

2410 designed and developed three responsive calculators that seamlessly integrated with Unlock Your Block's existing website, ensuring a consistent and engaging user experience. These tools featured dynamic result displays, allowing users to receive instant feedback on their inputs, thereby facilitating informed decision-making.

Beyond the core functionalities, the calculators were equipped with advanced features such as automated outputs to administrators and automatic Mailchimp list subscription. These integrations streamlined client communications and enhanced marketing efforts, positioning Unlock Your Block as a technologically adept industry leader.

The project unfolded in two phases: the initial development and styling of the calculators, followed by the integration of additional features and refinements based on client feedback. This iterative approach ensured that the final product was closely aligned with client expectations and user needs, ultimately contributing to a more engaging and informative online presence for Unlock Your Block.

Great work 2410. Thanks for your expertise! The calculators worked well and matched the brand’s requirements. Multiple rounds of changes were addressed professionally. Communication could be slightly more responsive during revision phases, but overall very satisfied.

- Fabmarion (Unlock Your Block)

Key features delivered

3 separate calculators: Lot Yield, Return on Investment (ROI), and Subdividing vs Selling
JavaScript-based frontend with no page reload
Responsive layout for desktop, tablet, and mobile
Email delivery of results to admin email
Mailchimp integration for automatic subscriber addition
Custom field logic for visibility and input guidance
Admin-configurable settings via ajax.php
Detailed labels and notes with client-requested copy
Zero default values on load, no preset inputs
Ability to prevent users from recalculating without resubmitting
Design-matched branding (color scheme, logo, typography)

Technology stack

HTML CSS JavaScript JQuery PHP PHPMailer Mailchimp API

The result

The collaboration outcome

The collaboration between Unlock Your Block and 2410 led to a seamless, interactive experience that bridges the gap between complex subdivision data and everyday homeowners looking for clarity.

The three interactive calculators are now live on the Unlock Your Block website, offering tailored insights based on user input. Each calculator provides instant, clear financial outcomes, helping users decide whether subdividing or selling is the best choice.

Tip: The calculators are built for both desktop and mobile users, ensuring accessibility across devices and making it easier for potential clients to explore property development options on the go.

The final calculators include:

Subdividing vs Selling Calculator
Feasibility Estimator
Profit Estimator

Each tool includes smart functionalities like:

Live dynamic results display
Automatic summary to administrators
Mailchimp list subscription integration

The data structure powering these calculators was delivered in Excel format by the client. 2410 translated this into a fast, clean frontend experience using web technologies that fit seamlessly with the Unlock Your Block brand identity.

Source spreadsheet used for development:

Spreadsheet used by Unlock Your Block to outline the logic for financial calculation

Final Subdividing vs Selling Calculator result:

Developed Subdividing vs Selling Calculator

Final design of the calculator, styled to match Unlock Your Block’s brand

The calculators not only drive user engagement but also boost lead generation by encouraging visitors to explore their property’s potential before initiating contact. This positions Unlock Your Block as a trusted advisor in residential development, property subdivision, and urban planning.

Note: With SEO-friendly content and smart tools that users share, the calculators help Unlock Your Block rank higher in search results related to property development advice in Australia.

Overall, the project delivered modern, fast-loading tools that serve as both a marketing asset and a lead conversion engine — a key digital upgrade for Unlock Your Block’s customer journey.

Thinking about building a similar system?

Here are some common questions from clients who are exploring the idea of developing a custom interactive tool, like the property subdivision calculators we built for Unlock Your Block. These answers will help you understand the process, functionality, and potential of creating tailored, conversion-focused web tools.